TJC wins national awards for excellence in educational marketing and advertising

Aug 06, 2015 by

Tyler Junior College received grand gold and silver awards in marketing and advertising categories in the 2014 Circle of Excellence program of The Council for Advancement and Support of Education, an international association of educational institutions, headquartered in Washington, D.C.

TJC’s Fall 2014 TV commercial, “You’re Ready for This,” was named the grand gold award-winner in the PSA and Commercial Spots category.

Other winning institutions in the category were: Brigham Young University, gold; University of Oregon, silver; and Georgia Institute of Technology (Georgia Tech), bronze.
Only 14 institutions received the top prize of a grand gold award, including: Emory University (Ga.); Imperial College London (U.K.); Johns Hopkins University (Md.); Lawrence University (Wis.); New York University; Northwestern University (Ill.); Oberlin College (Ohio); Stetson University (Fla.); The Park School of Baltimore (Md.); The University of Manitoba (Canada); Tyler Junior College (Texas); University of California, Berkeley; University of California, San Francisco; University of Glasgow (U.K.); University of Minnesota – Twin Cities; and Wake Forest University (N.C.).

TJC’s marketing team collaborated with Red Productions in Fort Worth to create the TV commercial.

TJC and Red Productions staff members came up with the following project goals:
•     Be memorable
•     Sell lifestyle, opportunity and affordability at TJC
•     Set TJC apart with a video that isn’t just another cookie-cutter school ad

The commercial compresses the first 20-something years of a person’s life into one minute. It’s fun. It’s poppy. And it has a break-neck pace.
“Tyler Junior College’s recognition is significant for two reasons,” said Paul Heaton, director of the CASE Center for Community College Advancement, CASE’s component dedicated to community colleges.

“First, grand gold awards are only presented when an entry is considered to be truly exceptional. Second, there were 35 other entries in this category – most from large four-year institutions that have larger budgets and staffs than community colleges. The judges noted that TJC went above and beyond in creativity and uniqueness.”

In the Advertising Campaign category, TJC’s 2014 campaign, also titled “You’re Ready for This,” tied for silver with the University of Baltimore.

Other institutions in that category were: University of Minnesota – Twin Cities, Grand Gold; University of Massachusetts, gold; and Dartmouth College, bronze.

Community college winners will be recognized in CASE Council for Community College Advancement’s annual conference in October in Anaheim, California.

TJC’s marketing team includes: Jessica Alexander, photographer/graphic designer; Allen Arrick, web content producer; Susie Bell, graphic designer; Duane Jeffers, web developer; Elise Mullinix, editorial manager; Pamela Rathbun, graphic projects manager; and Leah Wansley, web and rich media manager.

“I am so proud of our entire marketing team,” said Dr. Kim Russell, TJC vice president for advancement and external affairs.

“They are exceptionally talented and continue to strengthen and improve the Tyler Junior College brand with limited resources. It’s truly an honor to be recognized by CASE as a Grand Gold Circle of Excellence Award winner.”

This year, 629 higher education institutions, independent schools and nonprofits worldwide submitted more than 3,000 entries in 100 categories for consideration in the CASE Circle of Excellence awards program.

Judges gave 285 bronze, silver and gold awards.



On Campus, Summer 2015

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